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Digital Content Summit/MUSIC
Highline BallrooM, New York

Reinventing business models and maximizing monetization opportunities

AGENDA

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Day One – Thursday, October 13, 2011

8:00 - Registration and Breakfast

8:50 - Chairman's Opening Remarks

9:00 - Keynote Address Day One: A History of Disruption

9:30 - subscription: the oldest trick in the book still works  
     How do you effectively market your subscription music services to the mass market? How have smartphones helped? And which customer services and software developments are making an impact on seamless listening experiences?

10:20 - Morning coffee break

11:00 - streaming: freemium supremium  
     Can streaming really help increase music industry revenues? How do you migrate customers to legitimate digital services? How do you motivate customers to move from a free to a paid streaming service? What lessons can be learned from other digital content based industries?

11:50 - The Cloud: What we know now and what we should expect going forward 
     What is more important for the customer – ownership or anytime access? How do you convince the customer to rent music? Who are the current winners in cloud-based services and what are the latest legitimacy considerations? What needs to be done to ensure the customer embraces cloud-based distribution channels and will this help music industry sales growth? What does the future hold for cloud-based services? How can additional value be created from music in the cloud? What new offerings can the industry expect?

12:20 - lunch

2:00 - Rovi Innovation showcase

2:15  - The Six legal copyrights driving the music industry 
     Exploring the shift in the business and the impact on the emerging cloud based streaming services

  • Representative, Copyright Alliance  
  • Jeff Price, Founder CEO TuneCore and President / GM / Co-Founder, spinART Records

2:35 - daptone records case study: digital + physical = muLtichannel: remembering not to forget physical sales     
     What new “retailers” are out there to facilitate physical sales? What old retailers remain, and what is the best way to work with them? What new digital spaces are there for distribution? What old digital platforms remain that are a must for digital distribution?

3:05 - The NEw age of the smartphone and music apps  
     What are the distribution, promotional and revenue opportunities that have been created by the emergence of internet-enabled smartphones and the continued development of music apps? Which mobile platforms and app types (including music streaming, discovery and live concert apps) have seen a return on investment? What profitable innovations are being developed at the moment and what are the predictions for this sphere?

  • Keyvan Mohajer, Founder, President and CEO, SoundHound
  • Jon Vanhala, SVP Digital & Business Development, Island Def Jam Music Group
  • Ayal Kleinman, Vice President, New Media, Warner Bros. Records
  • Jeff Bronikowski,  Head of Strategy and Corporate Development, The Echo Nest

3:50 - Afternoon coffee break 

4:30  - The NExt-Gen MUSIC experience: seamless music on multiple devices 
     Which new devices and technological advances will enable music to be listened to anytime, and anywhere? Can music become an all-encompassing viewing, listening and gaming interactive experience in the future? What interoperability challenges need to be overcome for this to become a reality? What are the latest exciting developments in this space and what additional revenue opportunities will they generate?

5:30  - exploring the revenue opportunities that exist within branding and creative markets 

6:00  - Monetizing digital music - is this as good as it gets?

  • Jon Satterley, Senior VP – New Media & Global Business Development, Roadrunner Records 
  • Justin Kalifowitz, President, Downtown Music Publishing & Songtrust
  • Brad Navin, Chief Executive Officer, The Orchard
  • Bill Wilson, VP of Digital Strategy and Business Development, digitalmusic.org

6:50  - Chairman's concluding remarks

7:00 - Drinks Reception & end of day one

* The agenda is in draft format and is subject to change *

Day TWO – Friday October 14, 2011

8:30 - Breakfast

9:00 - Industry Snapshot:  Video Commerce – The meteoric resurrection of music video

9:30 - NPD innovation showcase

9:45 - The music user focus group: understanding your customers' expectations 
     How do the different age groups get their hands on music and what services do they value the most? Would customers pay if they could not access music for free? What would convince a customer to buy music again? Outlook on the changing customer behaviors and attitudes, and the innovative products and services that will incentivize them to pay for music

10:15 - rapid-fire-side-chat: the art of the pivot  

10:35 - branding, bundling and billing: the carrier perspective 

  • Nathan McCartney, Wireless Business Development, Music & Personalization, Verizon

11:00 - Morning coffee break

11:30 - Screentime: The device perspective on Monetizing digital music
    OEMs have a long and impressive history of monetizing products, services and everything in between.  As we move from music being a product to music being a service, this panel explores every angle of monetization from the unique perspective of the device manufacturer.  They will also highlight the devices that we should expect in the marketplace in the near future.

  • Matt Durgin, Head of Smart TV,  LG Electronics
  • Aron Levitz, Director of Content Acquisition and Entertainment, Research In Motion

12:00 - brand new market landscape: how brand marketers are adding value to music  
     How are Brands looking at music in their marketing budgets?  What is the best-case scenario in terms of collaboration?  What does a successful Brand/Music deal need to include?  And what should it avoid?  How has the Brand Marketer's perspective changedthe way that we look at the monetization of digital music?  And what are we doing about that now in this new reality?

  • Michelle Klein, Vice President Global Content & Communications, Smirnoff 
  • Evan Krauss, EVP, Advertising Sales, Shazam
  • Ron Faris, Director of Brand Marketing, Virgin Mobile USA

12:30  - lunch

2:00 - Roundtable discussions 
     (Each roundtable to be facilitated by one moderator. At the end of the discussion session, the moderators will be invited to the stage by the Chair to present on the key issues which were raised). 

  • Roundtable 1:  Hosted by TuneUp Media (Gabriel Adiv, Founder & CEO, TuneUp Media )
    Will social networks drive the market?

  • Roundtable 2: Hosted by BFM Digital (Steve Corn, CEO, BFM Digital)
    War Stories Of Digital Distribution
  • Roundtable 3: Hosted by Songza (Elias Roman, CEO & Co-Founder & Peter Asbill, Chief Operating Offer & Co-Founder, Songza)
    The Future of Critical Differentiation in the Digital Music Service Vertical

  • Roundtable 4:  Hosted by Maestro (Clarkson Logan, Founder & CEO, Maestro) 
    Revisiting Your Competitors As Potential Collaborators

3:00  - The musician case study: remember the musician? What is happening at ground zero?  
     How are musicians and their managers using new technologies to reach their fans? What innovative ways are they adopting to monetize their music independently? What are the most effective user managed publishing services?

  • Alex Curtis, Director, Public Knowledge's Creators' Freedom Project
  •  Libby Koch, Singer/Songwriter, Nashtex Records
  • Nicholas Hardy, Manager, Parachute Musical & Booking Agent, Precedent Entertainment

3:30 - Afternoon Coffee Break

4:00 - direct-to-fan services: and what do they mean to your strategy  

4:30 - Closing Keynote: A Rapid-Fire-Chat With Facebook

5:00 - End of Summit


 

* The agenda is in draft format and is subject to change *